What Print Marketing Can Do For Your Business

modern advertising platforms, like TV commercials, radio ads, billboards

 

The frantic rush of many businesses to spend all of their marketing budget on digital media has left other savvy companies with fewer choices in the print realm. While online marketing often has to combat myriad distractions, print marketing like brochures, booklets, postcards, flyers and postcards still stand a fighting chance of capturing, and retaining, consumer attention. Yet many companies are opting out of this traditional marketing tool and instead opting to buy instant attention with the help of modern advertising platforms, like TV commercials, radio ads, billboards and the like. While these modern marketing strategies certainly do get consumers’s attention, they have a very short shelf life usually just several seconds or minutes before the customer puts the ad back down.

Many businesses have been harnessing the power of print marketing for quite some time, but only recently have they begun to use it to their advantage. If you’ve always used print ads to further your business, then you know how powerful they can be especially in the case of direct response campaigns. When you purchase a full-color printer cartridge with a distribution service, you’ll be able to produce print ads that will reach a much higher audience than you could have with only a few TV commercials and a few radio ads. While this extra reach is certainly a benefit when it comes to getting your message out, it also has the added benefit of helping to drive up your conversion rates.

use print marketing strategies along with your digital campaigns

Conversion rates are just what they sound like numbers that indicate how many consumers actually click through and purchase your product. With so many digital marketing strategies out there, it’s hard to keep track of which strategies are actually working and which are not and it’s important to keep a close eye on this area so that you can maximize your efforts to get the most out of your advertising dollars. With that said, one of the easiest and most effective ways to increase your conversion rate is to use print marketing strategies along with your digital campaigns. In fact, it’s not uncommon to find that print marketing and flyers can work hand-in-hand to significantly boost traffic.

The concept behind this idea is simple if you want to sell more of a product or service to a specific group of people, then you need to make sure that your printed piece is appealing to them. After all, most consumers only spend a few seconds deciding whether or not you’re worth dealing with. Therefore, it’s important to take the time to make sure that your advertisements are clear and simple enough for a consumer to understand. If you simply have words on a page screaming for your target audience to buy your product, they’re likely to ignore it completely. However, if your advertisement simply states your brand name, product or service in a friendly way, then your demographic is more likely to take notice of it. The best way to make sure that your brand is “seen” by your target audience is to simply give them a reason to take notice and that reason is found in your printed marketing collateral.

Printed marketing materials can also be used in conjunction with other types of advertising

For example, instead of just having business cards printed for potential customers to hold onto, you can also use them as lead cards. Lead cards are simply little cards with a unique URL that can be mailed out to anyone who is interested. This can greatly increase your company’s chances of having your target audience to visit your website, because instead of having to hand out business cards, you can simply mail out your URL to everyone who has shown an interest in your product or service.

Print marketing is the cheapest type of advertising. It’s also one of the most effective when it comes to increasing your sales. Most business owners don’t take the time that is necessary to completely create their advertising so that it attracts customers. Instead, they simply throw together cheap ad copy and slap a couple of marketing messages on either their business cards or letterhead. Unfortunately, this doesn’t create the lasting effect that they need.

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